Back in the day, your mom could usually count on seeing you for two meals… breakfast and dinner. Lunch during the summer was iffy at best, but you always headed to the kitchen in the morning to fuel up before heading to the park.
I don’t know about your household, but my mom was not June Cleaver who always had a stack of hot cakes and bacon waiting for Wally and the Beav. Before the advent of Pop-Tarts and Leggo frozen waffles, cereal was king for a kid on the go.
Selecting your favorite cereal was not necessarily about the nutritional content. Like many other kids, I often fell pray to Madison Avenue marketing tactics when making my cereal choice. Whoever offered the best stuff inside the box was far more important than taste and substance.
Post brand cereals were not always the best you could buy at Lucky’s or Ben’s Market, but they had baseball cards on every box! How could anything possibly compete with the chance to get a Willie Mays card? In fact, you even knew what cards you were getting because they were printed on the outside of the box. So what if the cereal itself tasted like cardboard? You just added more sugar and plugged your nose.
In all fairness to Mom, she was clever enough to make me finish all the cereal BEFORE I was allowed to take scissors to the box.